Fashion-tech Startup MeTown Showcases Innovative 3D Exhibition at 'UrbanBreak 2024'

Metown Shines at Urban Break 2024 with Innovative 3D Showcase

Fashion-tech startup Metown successfully showcased its advanced EVOVA 3D Showroom technology at Urban Break 2024, Asia’s largest urban and street art festival, held at COEX, Seoul, from May 11 to 14.

Urban Break is a renowned international art fair that features diverse artistic genres including street and pop art. Metown demonstrated its cutting-edge AI technology, capable of converting real fashion and art items into photorealistic 3D digital content within just 1-2 hours.

At this event, Metown partnered with 12 prominent brands such as FCMM, Boy London, BLACKBRIAR, KING KROACH, LOOPLOOP, ARTBOT, and DANAYAD to host an innovative 3D collaborative booth. Metown’s neural rendering AI technology especially stood out for its exceptional capability in vividly digitizing hand-crafted art pieces and complex-textured products, drawing considerable interest from visitors.

The booth enabled visitors to interactively experience the distinctive design philosophies of partner brands through immersive 3D displays. Additionally, collaborative events such as a 3D profile photo experience in partnership with Vbody further enhanced visitor engagement. This exhibition significantly boosted the digital transformation in fashion and art industries, offering consumers an entirely new shopping experience.

Following the success of Urban Break, Metown plans to actively expand its services to more brands and platforms, leveraging recent projects like Home & Shopping’s Open Innovation.