
Metown Showcases EVOVA Neural Rendering Engine at CES 2026, Presenting the Future of 3D Commerce Infrastructure
Hyper-realistic neural rendering AI startup Metown (CEO Dohae Lee) participated in CES 2026, unveiling its core technology—the EVOVA neural rendering engine—and presenting its vision for next-generation 3D commerce infrastructure. At CES, Metown emphasized EVOVA as an end-to-end 3D pipeline that goes beyond content creation, enabling automatic digitization of physical products and seamless deployment across e-commerce, digital showrooms, marketing, and VFX workflows. Powered by Gaussian Splatting–based neural rendering, EVOVA converts real-world products into ultra-lightweight, high-fidelity 3D assets optimized for real-time interaction on web and mobile platforms. This allows brands to create and operate immersive 3D product experiences without dedicated 3D production teams. As a practical implementation of EVOVA, Metown also introduced Immers3 Shooter, an autonomous 3D capture robot. Immers3 Shooter automatically analyzes product geometry, plans optimal camera angles, captures HDR images, and generates photorealistic 3D models through direct integration with the EVOVA engine. Through this combined hardware–software approach, Metown demonstrated that EVOVA is not just a rendering engine, but a scalable infrastructure connecting capture, reconstruction, and commercial deployment—distinguishing it from traditional photogrammetry-based solutions. “CES 2026 was a milestone for validating EVOVA as a global-standard 3D commerce engine,” said CEO Dohae Lee. “We aim to build a comprehensive 3D ecosystem that connects hardware, platforms, and commerce through EVOVA.” Metown’s core technologies, including EVOVA, have been developed with support from major Korean government initiatives such as the Metaverse Lab Support Project, funded by the Ministry of Science and ICT, the Ministry of SMEs and Startups, and the Ministry of Culture, Sports and Tourism. The company plans to continue expanding its global footprint following CES 2026.
2026.01.06






