
Metown Showcases EVOVA at ‘Tech for Retail 2025’ in Paris, Accelerating European Market Expansion
Hyper-realistic neural rendering AI startup Metown (CEO Dohae Lee) participated in ‘Tech for Retail 2025’ from November 24 to 25 in Paris, joining the official Korea Pavilion organized by KOSME. Tech for Retail is one of Europe’s leading retail innovation exhibitions, bringing together global retailers, technology providers, and international buyers. At the event, Metown demonstrated its EVOVA 3D Showroom—an advanced solution capable of converting real products into ultra-light (~3MB) high-fidelity 3D models within minutes—and introduced its new UI/UX that enables unlimited content generation for product pages. The technology drew strong attention from European retail brands seeking scalable and immersive digital experiences. Features such as highly accurate material reconstruction, interactive 3D showroom composition, and brand-tailored UX were particularly well-received by French luxury and premium retail companies. The company is also preparing to join Station F—the world’s largest startup campus—as a resident program participant in 2026. Through this, Metown aims to accelerate collaborative PoCs and commercial deployments with European fashion and retail partners. Metown emphasized that its core technologies were developed through major Korean government programs, including the Metaverse Lab Support Project funded by the Ministry of Science and ICT, the Ministry of SMEs and Startups, and the Ministry of Culture, Sports and Tourism. CEO Dohae Lee stated, “EVOVA’s 3D technology aligns perfectly with the accelerating digital transformation of the European retail market. Following Tech for Retail, we will further expand our global footprint through CES 2026 and the Station F residency.” With consecutive participation in ‘FaW Tokyo 2025’ and ‘Tech for Retail 2025,’ Metown is now entering a full-scale global expansion phase across the fashion and retail industries.
2025.11.25





