Metown Powers TreeVillage’s Successful Showcase at Maison&Objet Paris

Korean contemporary art brand TreeVillage successfully exhibited at Maison&Objet 2025, held in Paris from September 4 to 8, operating its own independent booth. The exhibition was elevated through the support of hyper-realistic neural rendering AI startup Metown and its EVOVA 3D technology.

TreeVillage presented original artworks and painting series that reinterpret traditional Korean aesthetics with a modern sensibility, drawing strong attention from global visitors. With Metown’s EVOVA 3D Showroom, the artworks were digitally twinned, enabling visitors both on-site and online to experience their textures and details in hyper-realistic 3D.

This digital transformation overcame booth and logistics constraints by presenting the entire lineup in 3D, which greatly enhanced efficiency in meetings with global buyers and designers. Local stakeholders praised the immersive experience as “beyond reality.”

Through this participation, TreeVillage has set the stage for global expansion into the interior and art markets and plans to further collaborate with Metown to strengthen digital-based exhibition and distribution strategies.