MeTown Supplies EVOVA 3D Showroom to Mind Bridge to Enhance Its Online Shopping Experience

MeTown’s interactive, hyper-realistic 3D service, EVOVA 3D Showroom, has been officially introduced to Mind Bridge, a business-casual fashion brand operated by TVH Global.

EVOVA 3D Showroom generates high-quality 3D content from multi-angle images of physical products and enables brands to deploy the resulting assets directly on their online product pages.

Unlike conventional workflows that require professional 3D artists to manually recreate each product, EVOVA is designed to reproduce visual details such as material texture, color, surface reflection, and fabric folds through neural-rendering technology.

Fashion products are particularly difficult to digitize because every material responds differently to light and movement. MeTown’s technology captures these characteristics to create interactive product experiences in which shoppers can rotate, enlarge, and examine an item from different perspectives.

Mind Bridge plans to use EVOVA 3D Showroom to enhance its online user experience as the brand expands its digital distribution channels. The implementation allows customers to explore the silhouette, material, and design details of a product beyond the limited front and side images typically provided on e-commerce pages.

MeTown views the project as an important commercial application of EVOVA within a live fashion retail environment. The company plans to continue improving EVOVA’s generation quality and web-based features so that fashion and retail brands can operate high-quality interactive 3D content without building large in-house production teams.

Link: https://www.etnews.com/20251208000222